Privacy Policy

DFW Comfort Pros Heating and Air, a registered DBA of ETNF Enterprises LLC ("we," "us," or "our"), respects your privacy. This Privacy Policy explains what information we collect when you visit our website or use our services, how we use it, how it may be shared, and the choices you have.

1. Information We Collect

Information you provide directly:

• Your name, phone number, email address, and service address
• Information shared when booking service appointments or requesting estimates
• Details about your heating and cooling needs
• Audio recordings of phone calls made through call tracking systems

Information we may collect automatically:

• IP address, browser type, and device information
• Pages visited, time spent on the site, and referral source
• Location data if enabled on your device

Information from third parties:

• Financing information when you apply through a lending partner such as Optimus
• Scheduling, review, and customer management tools we use to serve you
• Advertising and analytics partners such as Google and Meta

2. How We Use Your Information

We may use your information to:

• Provide and improve our HVAC services and customer support
• Respond to requests, schedule appointments, and send service confirmations
• Send marketing communications such as promotions or service reminders, where permitted
• Analyze website performance and advertising effectiveness
• Detect, prevent, and address technical or security issues
• Comply with applicable laws and regulations

We do not sell your personal information to third parties. Information is only shared as described in this policy.

3. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to improve your experience, analyze traffic, and deliver relevant advertisements. You can control or disable cookies through your browser settings, though some features of the site may not function properly if cookies are disabled.

We use tools including Google Analytics, Google Ads, Google Tag Manager, and the Meta Pixel to collect non-identifiable information about how visitors interact with our website.

4. Sharing and Disclosure of Information

We may share your information with trusted service providers and partners who help us operate our business, including:

• Financing partners such as Optimus
• Scheduling and customer management providers
• Review collection tools
• Advertising, analytics, and hosting partners such as Google and Meta

These providers are given only the information necessary to perform their services and are expected to protect your data. We may also share information if required by law, to protect our rights, or to respond to lawful requests from government or law enforcement agencies.

5. Advertising and Remarketing

We may use Google Ads, Meta, and other advertising platforms for remarketing and behavioral targeting. These tools allow us to display relevant ads to people who have visited our website. They may collect information such as your IP address, browser data, and interactions with our ads to personalize and measure ad performance.

6. Chat and Communication Tools

Our website may use forms, chat widgets, or scheduling tools to help answer questions or book service. When you use these tools, any information you provide may be stored and used to respond to your request.

7. SMS and Mobile Messaging

If you provide your mobile number and check a consent box on our website, you may receive text messages from DFW Comfort Pros Heating and Air. Message frequency varies. Message and data rates may apply. Reply STOP at any time to unsubscribe, or HELP for assistance.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service, is permitted. All other categories of data sharing described in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We do not sell, rent, distribute, or trade your personal data to third parties without your explicit consent.

8. Data Security

We take reasonable measures to protect your information against loss, misuse, or unauthorized access, including secure data transmission and limited internal access. However, no online platform or transmission method is completely secure, and you share information with us at your own discretion.

9. Your Privacy Rights

If you wish to access, correct, or request deletion of your personal information, you may contact us directly and we will take reasonable steps to verify your request. You can also ask us to stop sending promotional communications by following the unsubscribe link in our messages or by contacting us by email.

10. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites, and we encourage you to review their privacy policies.

11. Children's Privacy

Our website and services are intended for adults 18 years and older. We do not knowingly collect personal information from children under the age of 18.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page.

13. SMS Terms and Conditions

These terms govern the DFW Comfort Pros Heating and Air text messaging program.

Program description. By opting in, you agree to receive text messages related to your service request, including appointment confirmations, technician arrival windows, quote follow-ups, and service reminders. If you separately opt in to marketing messages, you may also receive seasonal maintenance reminders, promotions, and special offers.

Consent. Consent is collected through separate, optional checkboxes on our web forms. Consent is not a condition of purchase and is not required to submit a form or to receive service. You may decline and still reach us by phone or email.

Message frequency. Message frequency varies based on your service activity and which messages you opted into.

Cost. Message and data rates may apply. These charges come from your mobile carrier, not from us.

Opting out. Reply STOP to any message to cancel. You will receive one confirmation message and no further messages after that. Reply START to resubscribe.

Help. Reply HELP for assistance, or contact us at (469) 938-0359 or eric.franco@dfwcomfortpros.com.

Carriers. Supported carriers include AT&T, Verizon Wireless, T-Mobile, US Cellular, Boost Mobile, Metro by T-Mobile, and others. Carriers are not liable for delayed or undelivered messages.

Liability. We make reasonable efforts to deliver messages but cannot guarantee delivery, timing, or that messages will be free of errors. Do not rely on text messaging for emergencies. For an HVAC emergency, call us at (469) 938-0359.

Privacy. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are never shared with any third parties, other than the messaging providers required to deliver your messages. See section 7 for full detail.

Changes. We may update these terms at any time. Updates will be posted on this page.

14. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy, please contact us at:

DFW Comfort Pros Heating and Air
A registered DBA of ETNF Enterprises LLC
Serving the Dallas-Fort Worth, Texas metroplex
Phone: (469) 938-0359
Email: eric.franco@dfwcomfortpros.com